SWOT study is actually a structure for determining and you can checking out a corporation’s strengths, weaknesses, solutions and you may dangers. These types of terms compensate new SWOT acronym.

The main goal of SWOT studies should be to raise awareness of the factors that go towards the while making a corporate decision otherwise setting up a corporate method. To take action, SWOT analyzes the internal and external ecosystem plus the factors you to definitely can affect the stability away from a decision.

Enterprises are not use SWOT data, but it is including used by nonprofit communities and you will, to help you a lower training, somebody for personal evaluation. SWOT is even accustomed determine initiatives, situations or tactics. Such as, CIOs might use SWOT to assist would a proper business thought layout otherwise create an aggressive studies.

The SWOT construction is actually paid so you’re able to Albert Humphrey, just who checked this new means on sixties and you may 70s in the Stanford Search Institute. It’s been accompanied of the organizations of all types as the an effective brainstorming support to creating team choices.

SWOT studies often is put both at the outset of, otherwise within, a strategic believed processes. The brand new design is considered an effective help to possess decision-and work out whilst enables an organization to uncover possibilities for success that were in earlier times unarticulated. it features dangers prior to they be very burdensome.

SWOT studies can also be identify a market niche where a corporate enjoys a competitive virtue.