Questionnaires and Web Experiments
A questionnaire is a tool to conduct research. It contains questions in a standard format to gather the responses of respondents. The responses to each question (item) on a well-structured survey can be consolidated and examined statistically. Different types of research use questionnaires, such as market research and academic studies.
It is crucial to consider the intended people who will be taking part in your survey when designing it. The questions should be clear and understandable without the use of words that are difficult for people who are not experts to comprehend. The length of the survey should also be kept to a minimum. The longer the survey is, the less likely respondents are to take part.
Web experiments are an online research method that employs an interface that is based on a browser, such as an application for mobile devices or a website. This approach has many advantages, including the possibility of creating interactive and personalised tests, the ability of monitoring user activity and conditional branching in accordance with the answers previously given by participants.
The disadvantages of web-based experiments include the lack of a control group which could lead to unintentional confounding and inadequate generalization. Also, it is difficult to assess the results of a web-based study, due to its interactivity.
It is also essential to test the questionnaire if only using a convenience sample, prior to distributing it on the field. This will help you spot any unclear or unclear language in the questions and eliminate them prior to giving the survey to your target audience.
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